Henderson believed that businesses needed a tool to identify which products should receive investment and which ones should be phased out. The matrix was created to help businesses evaluate and prioritize their product lines. Henderson in 1968 while he was working at the Boston Consulting Group (BCG), a management consulting firm.
The BCG Matrix was first outlined by Alan Zakon and then developed by Bruce D. The BCG Matrix, also known as the Boston Consulting Group Matrix, is a strategic tool used by businesses to evaluate their product lines and determine where to allocate resources.
